AIGA Toledo Design Charrette

The design charrette will be a one day design marathon intended to completely rebrand and reinvent an area non-profit organization. We will rethink their identity, stationery, collateral, and web presence. The organization will be announced on the morning of the event.

Because of the extreme end-of-day deadline, participants will be placed on one of the following teams based on their professional experience:
identity: Determines brand direction, creates new mark
copywriting: Analyzes and alters existing content
stationery: Extends identity to business card, letterhead, etc…
web: Designs and codes new site based on new mark & copy
collateral: Creates any appropriate applications of identity
runners: Perform errands, preflight files, provide extra support

Once the last file has been sent to print, we will celebrate the efforts with an after party with everyone involved and look over what was accomplished in that one day. Breakfast will be provided, as well as snacks throughout the day. However, we encourage you to bring any food or drinks you’d like to share with your new “co-workers for a day.”

Please RSVP to Tyler Fortney at tyler@madmadmad.com