Design is Storytelling

Writer and curator Ellen Lupton will talk about how to use storytelling to touch people’s minds and emotions. How do we move, act, and respond when we look at a poster, a website, or a retail environment? How are designers building narratives in response to the urgent crises of today? Learn how to use concepts such as the narrative arc, the hero's journey, the rule of the threes, and sensory detail. This talk is illustrated with rich and surprising examples that will help you master the art of narrative and bring more life to your work.

More About Ellen

Ellen Lupton is a graphic designer, curator, writer, critic, and educator. Known for her love of typography, Lupton is the Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City and the founding director of the Graphic Design M.F.A. degree program at Maryland Institute College of Art (MICA). She has written numerous books on graphic design for a variety of audiences. She is a contributor to several publications, including Print, Eye, I.D., Metropolis, and The New York Times.

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